Willy Wise

Willy Wise

Principal, SIMA Benefits Consulting Group

Willy has more than 20 years’ experience in consulting with businesses on health insurance and other employee benefits. Willy is a principal of SIMA Benefits Consulting Group.

Before joining SIMA Benefits Consulting Group, Willy worked at Northwestern Financial Group in the Benefits division. After several years at Northwestern, he started his own benefits firm, Wise Benefits. Due to several changes in health care regulations, he merged Wise Benefits into SIMA Benefits Consulting Group, a division of SIMA Financial Group. SIMA provides benefit services to groups ranging from 5 Employees to 500 and has clients all over Virginia.

Community involvement includes over 5 years as a board member of ASK (Association for Kids with Cancer), Goochland and West Richmond Rotary Clubs, past President of the local Chapter of the Georgia Alumni Association and past President of the Virginia Cemetery Association. Willy graduated with a Bachelor of Business Administration (BBA) degree from The University of Georgia.

As a former family business owner for 20 years, Willy has the ability to relate to the issues facing Employers.